Year 7 building Nude Project. And somewhere in between, I started asking myself:
What is a life actually worth living? Lately, the answer keeps taking me to Brazil. From Ronaldinho’s joy on a pitch
to Senna’s intensity in a cockpit
there’s a common thread: Presence. Senna said that at his best, it felt like another dimension. Where time disappeared. Our first SS collection is a manifesto of this.
The luxury of time is about being so present you lose track of it.

For our first campaign of 2026, we decided to do something that sounds almost impossible in our industry:
Shoot a social media campaign without phones.
No alarms. No Google Maps. No ChatGPT. No socials, just the media.
We took six friends to Morocco and worked the old-school way: analog cameras, walkie-talkies, physical maps, and a lot of trust in the process. The goal wasn’t nostalgia for nostalgia’s sake. It was an experiment. What happens when you remove speed, dopamine, and constant connection from a creative process built around them? What happens when you slow everything down?
What we found was simple: more presence, better conversations, and a campaign that genuinely connected with our audience (our first campaign without phones is now viral, lol).

Nude Project x Playboy… this one is personal.
Playboy didn’t just disrupt culture, it reshaped it. What made it iconic wasn’t the shock factor, but the courage to speak its truth. To publish ideas that were political, philosophical, controversial… even when it meant losing advertisers or the “safe” route. It became the first true lifestyle brand in history. They built a universe around freedom, creativity, rebellion, curiosity, humor, sensuality, conversation. People didn’t just buy a magazine, they joined a lifestyle, a mindset, a tribe. And then there’s the Bunny. One of the most recognizable symbols ever created. More myth than logo. So yeah, this collab hits different. People see the 80 vintage Playboy mags I keep at home and hit me with the “broski… todo bien?” look. Then I go on rant to explain why the 70s Playboy universe shaped my love for storytelling, aesthetics, world-building… and why reinterpreting it through Nude Project today feels full-circle.

Our third collab. And unlike movies, the sequels don’t fall off. When something comes from admiration, nostalgia, fun, and respect, each chapter grows richer. This December, we bring you
“The Gift of Playboy”

Photographer: Pepe Herreros