Nude Project was never just a name.
Once a year, we live up to it.
We get naked.

Introducing Nude Swimwear 2026.

Year 7 building Nude Project. And somewhere in between, I started asking myself:
What is a life actually worth living? Lately, the answer keeps taking me to Brazil. From Ronaldinho’s joy on a pitch
to Senna’s intensity in a cockpit
there’s a common thread: Presence. Senna said that at his best, it felt like another dimension. Where time disappeared. Our first SS collection is a manifesto of this.
The luxury of time is about being so present you lose track of it.

For our first campaign of 2026, we decided to do something that sounds almost impossible in our industry:
Shoot a social media campaign without phones.
No alarms. No Google Maps. No ChatGPT. No socials, just the media.
We took six friends to Morocco and worked the old-school way: analog cameras, walkie-talkies, physical maps, and a lot of trust in the process. The goal wasn’t nostalgia for nostalgia’s sake. It was an experiment. What happens when you remove speed, dopamine, and constant connection from a creative process built around them? What happens when you slow everything down?
What we found was simple: more presence, better conversations, and a campaign that genuinely connected with our audience (our first campaign without phones is now viral, lol).